Do you know:
How many unique visits you have a month
How many enquiries you receive from your site
WHAT VOLUME OF SALES YOUR SITE GENERATES??
Convert traffic to sales and measure the results with Busby!
Unlike most other forms of marketing, your website is fully accountable. Busby can install analytics on to your site that provide you with a wealth of very valuable information from which to make critical decisions with respect to your business.
For example, we can report to you on:
Visits and absolute unique visits to your site - critical to know how many people actually visit your site over a chosen period of time
Page views per visitor to your site - important to understand what pages people actual view when on your site. For example, why aren’t they visiting the page with your latest specials?
Time on site per visitor – valuable to know how long people spend on your site. For example why do they leave after only 28 seconds. Are you targeting the wrong market or is your content wrong?
Bounce rate – how many people leave your site after visiting only one page?
New visits v returning visits – what level of visitor retention are you achieving
Visitor geographical location (by network including map overlay) – is your site visited by people that you can actually service? Is there great interest in an area you don’t currently service?
Traffic source – direct, referring, search engines (including keywords used)
Landing page optimisation (including entrance sources and entrance keywords) – useful in allowing you to improve the rate at which visitors to a chosen page are then converted to business
Click Patterns – including a site overlay map
Consult Busby Web Solutions to learn about how understanding your site performance and improving your site accordingly can help improve your business performance!
