Driving traffic to your customers' site is one thing - getting the traffic to interact with the customer is another thing completely. Internet marketing has completely altered the way in which business attracts the target markets attention and due to the vastly increasing amount of media out there, attention spans are becoming shorter and shorter as people become far more discerning about what they choose to pay attention to.

Once Busby has delivered targeted and profitable traffic to customer websites the job is half complete - we then set about making sure the landing page is tightly focussed on the goal of getting the web visitor to buy or contact your customer.

Landing pages can, and often are, the home page of an organisation however they can also be pages specifically created for particular marketing strategies so that the click through rate from marketing (both online and offline) such as an online offer, a banner ad, radio, television, or a pay per click campaign can be measured, compared and refined appropriately. Landing pages are therefore one of the most popular and effective test strategies for marketers to gauge the success of the various targeted offers that they promote.

Given the short attention span of site visitors it is critical that the landing page is not only designed professionally, but contains content which is relevant and has a call to action. To that end, the landing page must clearly define the offer and provide the tools for visitors to quickly and easily take advantage of the offer....before they click off and leave the page.

A well planned and executed landing page is vital in converting online traffic into customers. Busby understands this and makes sure that time and effort is invested into delivering a solution which will deliver results to your customers which are congruent with their marketing objectives. The beauty of the web is that Busby can be made fully accountable to customers - and we like it that way, because it allows us to explain the results of the strategies we have put in place and make recommendations for further improvement to the volume of traffic and the conversion rate.