Conversion
Your website's conversion rate is a measure of the number of website visitors that go on to take the desired action you specify.
The formula for calculating conversion rate is:
Conversion Rate (%) = Number of Desired Actions* / Number of Visitors
* "Desired Actions" can be replaced with any action that you wish to use as your measure of conversion for your website.
While website traffic is vital for online success, it's important to understand that there is little value in having thousands of visitors to your site if they leave quickly and do not take the desired action. It is critical, therefore, to have a reason for people to visit the site and it is even more critical to ensure that your web pages are designed in a way that makes achieving the desired action as easy as possible.
The formula for calculating conversion rate is:
Conversion Rate (%) = Number of Desired Actions* / Number of Visitors
* "Desired Actions" can be replaced with any action that you wish to use as your measure of conversion for your website.
While website traffic is vital for online success, it's important to understand that there is little value in having thousands of visitors to your site if they leave quickly and do not take the desired action. It is critical, therefore, to have a reason for people to visit the site and it is even more critical to ensure that your web pages are designed in a way that makes achieving the desired action as easy as possible.
Some of the factors impacting on conversion that need to be considered include
- Page layout
- Content relevance
- Design appeal
- Scrollability
- Number of clicks required to achieve desired outcome
- Intuitiveness of the site
There are a range of other factors which also need to be considered.Busby specialises in improving conversion of traffic into customers.
Contact us to learn more about how we can turn your website into a marketing department and a revenue generator.
